Renewable Fuels Association Partners with Kansas City Diamonds as Official Fuel Sponsor

FOR IMMEDIATE RELEASE
May 16, 2026

For additional information, contact:
Ava McKelvey
Media@thekcdiamonds.com

Renewable Fuels Association Partners with Kansas City Diamonds as Official Fuel Sponsor

KANSAS CITY, Kan. – The Renewable Fuels Association (RFA) is partnering with the Kansas City Diamonds as the “Official Fuel” of the organization for the inaugural Professional Softball League season.

The partnership brings E15, a lower-cost, American-made fuel option, to the forefront of one of the fastest-growing areas in sports while supporting the continued growth of women’s professional athletics.

With the Diamonds set to compete in a 40-game season featuring national television coverage, the collaboration will connect E15 with fans across Kansas City and audiences nationwide through a variety of in-game activations, branding opportunities and community engagement initiatives.

“Our goal is simple: showcase E15 as a cleaner, smarter fuel choice while supporting the growth of women’s professional sports,” RFA Senior Vice President for Industry Relations and Market Development Robert White said. “By aligning with the KC Diamonds, we’re reaching fans locally, regionally and nationally while celebrating teamwork, performance and community.”

As part of the partnership, E15 branding will be featured prominently throughout the season, including jersey patch placement as a founding brand partner, outfield signage during games and broadcasts and multiple fan-focused experiences at Diamonds home games.

Fans can also expect interactive promotions throughout the season, including the “Fuel Up with E15” inning featuring games, giveaways and prizes during select home contests. The Diamonds and RFA will also host an E15 Fan Appreciation Night on July 25 to celebrate supporters of both the team and renewable energy initiatives.

“This partnership represents two organizations focused on growth, innovation and community impact,” Kansas City Diamonds President Jeremy McDowell said. “We’re excited to work alongside RFA to create engaging experiences for fans while helping bring more visibility to both women’s professional softball and renewable fuels.”

Additional gameday activations and community initiatives tied to the partnership will continue to roll out throughout the season as the Diamonds prepare for their inaugural campaign.

The collaboration is also supported by RFA member organizations including Show Me Ethanol, Mid-Missouri Energy, East Kansas Agri-Energy, Kansas Corn, Missouri Corn and Pinion.

Fans interested in learning more about E15, including station locations and fuel information, are encouraged to visit the Renewable Fuels Association online.

About the Kansas City Diamonds

The Kansas City Diamonds are a competitive fastpitch softball organization dedicated to excellence on the field and impact off it. Focused on empowering athletes and inspiring the next generation, the Diamonds strive to build a strong community through sport, leadership and service. Learn more at https://thekcdiamonds.com/.

About the Renewable Fuels Association

The Renewable Fuels Association is the leading trade association for America’s ethanol industry, working to advance renewable fuels through advocacy, education and innovation while supporting rural communities and domestic energy production. Learn more at https://ethanolrfa.org/.